Rihanna - Puma/Chopard
Earlier in 2017, Rihanna was named the most marketable celebrity in the world, which isn’t surprising looking at her multi-million record sales. In March 2015, Rihanna became the brand ambassador for Dior.
She is the first black woman to become the face of Dior. The singer has worked with sportswear brand Puma as its creative director and in 2013 launched her own spring collection with Armani at London Fashion Week.
Rihanna also has her own collection of shoes with Manolo Blahnik titled So Stoned. In April 2017, she announced her collaboration with Chopard jewelry. She designed a high end jewelry collection for the brand with designer Caroline Scheufele.