Les Gold is a reality star, author, public speaker, and media personality. He gained popularity from the reality TV series Hardcore Pawn. He is the author of New York’s Time Bestseller, For What’s It’s Worth.

Les Gold’s Early Life Details

Les Gold was born on June 20, 1950, as Leslie Gold in Detroit, Michigan. He is a third-generation pawnbroker. His grandfather owned a pawn shop, Sam’s Loans, where his first sale was made at 7.

Les Gold is showing a beautiful Rolex watch. He is wearing white colored t-shirt.

Les was inclined towards business from a very young age. He started doing business at the age of 12. He used to buy pizzas and resell them to fellow students at Hebrew School by the slice.

Les Gold’s Net Worth from his Family Business

In 1978, Les opened his pawn shop, American Jewelry and Loan, at the Green Eight Shopping Center in Oak Park. Later, in 1993, it was shifted to Greenfield Road near Detroit. The business flourished within years, and the business now employs more than 45 people and serves 1,000 customers daily. They opened two new stores at Pontiac-564N in 2011.

Les Gold is attending an event. He is holding a mic in his right hand. He is looking away from the camera with a subtle smile.

Les was approached with the concept of the TV series Hardcore Pawn by a producer, Richard Dominick. His business first caught Richard’s attention in 1998, when his TV ads ran in local commercial breaks. However, after more than a decade, the show’s pilot aired in 2009.

The series’ premiere became truTV’s most-watched one with 2 million viewers. The show presented human aspects of drama, humor, absurdity, and conflict between the customers and staff. The show ended in 2015, with its final episode airing on April 6.

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Les has also appeared in the shows The Playboy Morning Show (2010) and Varney & Company (2012). Further, he is also the author of his autobiography For What It’s Worth: Business Wisdom From Pawnbroker, which was published on June 1, 2013. As of now, he has collected a colossal net worth of $5 million.

Les Gold has been Married to his Wife for More Than Four Decades.

Other than Les Gold’s professional life, his personal life has greatly interested his fans. Without a doubt, his married life is inspiring too. He has been married to his wife, Lili Gold, since 1975. The couple is blessed with a son, Seth Gold, and a daughter, Ashley Gold.

Les is standing for a photo with his family besides him. His wife, Lile Gold, son Seth Gold, and daughter Ashley Gold, are standing for the photo.

His family is also involved in the business. His wife is the co-owner of the shop while his son handles the shop’s marketing and his daughter is the head of the Jewelry department.


Les Gold (born June 20, 1950) is a pawnbroker and TV personality who appeared in the truTV series Hardcore Pawn.

The series is based on his American Jewelry and Loan shop, the pawn shop he started in 1978 in Detroit.

It is a 50,000-square-foot estate that employs more than 45 employees. The shop opened its second store in Pontiac in 2011.

The reality show, Hardcore Pawn, started airing on truTV in 2010 and ended in 2015.

The show was criticized for capitalizing on the fame of a similar reality series, Pawn Stars.

However, Les claims Hardcore Pawn’s portrayal of the pawn industry is much more realistic than Pawn Stars.

As a successful businessman and TV personality, Les has collected a huge net worth of $5 million.

He has been married to Lili Gold since 1975 and has two children.

His son, Seth, is the general manager of the family-owned business, and his daughter, Ashley, is the assistant manager.

Les published an autobiography, For What It’s Worth: Business Wisdom, from a Pawnbroker, which reached the top five on New York Times Bestseller List.

He is active on social media sites like Facebook and Twitter.

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