Updated: 02/28/2017 02:04 PM | First Published: 02/28/2017 09:30 AM

French Montana's mainstream career: Release of album 'Excuse My French'

Rapper French Montana at Grammy Awards

It has been a long road for Morocco-born, New York-raised rapper, French Montana. In pursuits of collecting audiences and making name for himself, French gave his years in the development of street DVD series, that he named Cocaine City. The DVDs also became a platform for him to showcase his musical talent. Also, he has been collaborating with famed rappers throughout the US. 

The tactic worked but also had some hindrances. Their DVD series material seemed to be attacking lots of rappers and negativity spread so faster. He thought consequences came to him in the way like being blackballed in the industry. Whenever he tried to rap, he was repeatedly backfired but didn’t give up. His passion saved him until he put out his single Shot Caller in 2011 that successfully climbed up the Billboard rap charts and also became one of the most added songs on the urban contemporary radio. 

Shot Caller which took reference from Diddy’s hit It’s All About The Benjamins soon earned the attention of Bad Boys Records mogul. Remix video for the song featuring Rick Ross and Diddy was released in 2012. Having received offers from popular labels including Kanye’s GOOD Music, and Jay-Z’s Roc Nation, he publicly announced inking deal with Bad Boy. 

Afterward, his first single from upcoming album Pop That was out in June 2012, featuring Drake, Ross and Lil Wayne. It’s his most successful single, having been certified platinum by RIAA and ranked #2 on Billboard’s Hot R&B and Rap charts. His 15th mixtape Coke Boys 3 came shortly thereafter was followed by his 16th mixtape Mac & Cheese 3 that included collaborations with Fabolous, Prodigy, Trina, Future and others marked the end of 2012. It became the most downloaded mixtape of all time. 

French 2nd single featuring Nicki Minaj came in January 2013, which followed his 3rd single Ain’t Worried About Nothin featuring Diddy, Ross, and Snoop Dogg until his debut studio album Excuse My French was launched in May the same year. Subsequent tracks from the album were Trap House featuring Birdman and Ross, Gifted featuring The Weeknd, Paranoid featuring Johnny May Cash and Once in a While featuring Max B. the album met mixed reviews from fans and critics, debuting #4 on Billboard 200 chart. Then, he signed Lil Durk to his label, Coke Boys. 

French has encountered with numerous hardships and pushbacks throughout the years. However, he didn’t give up on his musical dream that led him to release 17th mixtape Coke Boys 4 featuring his joint work with Wiz Khalifa, Lil Durk, Mally Mall and Meet Seems in 2014 January. He collaborated with Jennifer Lopez on her single I Luh Ya Papi that was an international hit. 

Later years saw his collaborations with DJ Khaled, Rick Ross, Remy Ma, Puff Daddy, and others. His non-album singles Don’t Panic and Bad Bitch was released in 2014 and his 18th mixtape Mac & Cheese: The Appetizer with Harry Fraud came afterward. 2015 also saw the release of mixtapes Casio Life 2: Brown Bag Legend, Cake Zoo, and Wave Gods.

In 2016, he signed a record deal with Epic Records. The fourth installment of Mac & Cheese series, which was supposed to be released as his 2nd studio album was later launched as mixtape in November 2016. It was premiered through Drake’s Beats 1 radio show called OVO Sound

French Montana, who has even won over the death in 2003, when he was shot in his head, has come so far in his very rocky career path. Now, he is regarded as one of the greatest hip-hop artists among fans and critics. His years-long struggles in the music industry have also paid him with good fortune. As of 2017, he has accumulated a net worth of $8 million. Reports have it that he collected $1 million worth from album Excuse My French sales.